Hello,
I'm in the process of updating our website and am considering putting a couple of video clips on there to liven it up a bit. Could anyone give me any advice on doing this, thoughts on pitfalls to avoid, suggestions on how to do it best, etc? Also, if anyone is happy to recommend a professional videographer, ideally in the Cambridgeshire, Hertfordshire, Essex or London area, I'd be very grateful.
Many thanks in advance
Helen Howard
One Response
Video
Some quick tips
1) Consider hosting your video on Youtube or something similar and then linking it through to your site. Saves money.
2) Try and keep your video to 5 minutes max. People are accustomed to watching video on the web, but not epics!
3) Is there anyone in-house that can make the video rather than spending on a videographer? Linked to the point above, people are used to watching video on the web and quite often are more engaged by the more ‘homespun’ nature of Youtube videos and the like.
4) If you do end up commissioning outside, ensure you are as involved with the process as much as you can be. If that means sitting in on thethe final edit so be it. Saves loads of frustration on either side – you because you can control the artistic whims of the videographer (it may not be quite right for your organization to be represented through Eastern European experimental film techniques) and the videographer (so that they don’t have you demanding a full re-edit because you hadn’t bothered seeing a thing until final handover.)
5) Go for a corporate video maker NOT a wedding video firm. Or low budget – students from local Unis/colleges.
Feel free to contact me for anything else – i’m doing alot of this sort of stuff at the moment.