Master of persuasion Professor Robert Cialdini discusses why UK businesses need to improve skills training.
Prof Cialdini, author of Influence: The Psychology of Persuasion, says that businesses that continue to invest in training during recession fare better during the downturn and eventual upswing.
Prof Cialdini, author of Influence: The Psychology of Persuasion, says that businesses that continue to invest in training during recession fare better during the downturn and eventual upswing.
