Effective and decisive leadership will mean making unpopular decisions at times - so don't confuse popularity with making the right choices! Ultimately, if you make the correct decisions, people will respect you anyway, says Sanjiv Ahuja, the chairman of Orange UK.

Listen to his thoughts on the popular 'myth': ' You have to have buy in from the team'....Ahuja thinks not. Find out why in this video interview with the founder and chairman of Augere, a new venture aiming to provide broadband access for all. He is also the founder and chairman of Eaton Telecom Infrastructure. He became the chairman of Orange UK in April 2007, after stepping down as CEO of Orange SA.

Mr. Ahuja's previous industry experience includes the role of president of Telcordia Technologies (formerly Bellcore), the world's largest provider of operations support systems, network software and consulting and engineering services to the telecommunications industry. Prior to that, he spent 15 years at IBM in various executive roles. His last responsibility included leading IBM's entry into the telecommunications software industry.

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