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Logo design is one of the most important aspects of business branding. It's what you see first, it's what stays in your mind when you think of a brand, and it's what sets you apart from competitors.
Making a logo is an art form that goes back centuries, but today, they're most often used as a way to identify a business or product.
A great logo design can have a powerful impact on how people perceive your brand, but it takes more than just good design to make an effective logo: You also need to consider color palettes and fonts.
Here are 13 ways to use your logo design to brand your business:
Add it to your website
It should be the first thing people see when they land on your site and it should be easy for them to recognize as soon as possible.
You can do this by making sure your logo stands out from all other elements on your page, especially things like text and images. The easiest way to accomplish this is by ensuring that your logo is at least twice as large as any other element on the page (not including images).
Create an identity system
For people to remember your company name, address, phone number, etc., they must learn the names and addresses of your employees and associates.
This will help you build trust with customers and prospects. If you create a visual template for each department in your company, you'll be able to communicate quickly and easily with who to contact.
Use it in print ads
Your logo may not work well on all types of advertising. For example, logos created using vector programs, such as Adobe Illustrator CS5, Photoshop CS5, CorelDraw X6, Sketchbook Pro 6, or InDesign CS4, look sharp on screens, but might appear blurry if you printed them onto paper.
On the other hand, logos designed in raster graphics editors, such as Paint Shop Pro X3, PhotoShop Elements 9, Gimp 2.0, Microsoft Visio 2010, Adobe Fireworks 8, QuarkXPress 7, or Publisher 2007, look sharp on both screen and paper, but won't scale up as well as vector-based logos.
Include it in collateral items
If you're designing brochures, flyers, stickers, postcards, letterhead, envelopes, stationery or anything else, don't forget to include your logo! People use these materials throughout their day, so they want to be able to find them right away. Keep your logo simple and consistent across all materials.
Use it in promotional items
As a business owner, you know how much marketing costs, so you need to save every dollar you can. One of the best places to put logo designs is promotional products, such as mugs, t-shirts, pens, keychains, mouse pads, and many others.
If you sell something, chances are somebody has already purchased a similar item, and if they did, there's a chance they bought it because of your logo.
As long as your designs are appropriate for that particular item, you'll be getting free exposure, without having to spend thousands of dollars.
Embed it into social media posts
When you share articles or blog posts on Facebook or Twitter, embedding your logo helps make the links more visible and increases the likelihood that people click through to read more about you and what you offer.
To embed your logo, simply copy the code below. It takes just one line of HTML and you can add additional lines for different social networks.
Integrate it into email signatures
Email signature software allows users to customize their electronic messages to contain specific information.
Most email signature services allow you to insert custom content, including links, photos, videos, logos, documents, advertisements, phone numbers, and other text. Many also include an editor to modify existing content; some even have pre-built templates to get your message out quickly.
Get digital business cards
Business cards have been around for centuries, and they still remain valuable tools for creating relationships and expanding your network of contacts.
Digital business cards are the online version of traditional cards. It gives you several options when working with its designers; however, they often recommend using a logo that fits within the space allotted on the front of the card.
Since most businesses don't have a lot of extra room on their cards, you should aim to keep things simple. If you do choose to add a photo to your card, ensure that your logo doesn't compete against it.
Print it onto the signage
Signs serve two purposes: They tell customers where they can go to purchase your product or service, and they communicate important information to employees, clients, contractors, etc. When it comes to signs, size matters.
Your company name needs to be big enough for passersby to see, and small enough to fit neatly on the sign itself. Also, some businesses place large images on signs, while others prefer smaller versions.
You should consider using a variety of signs and sizes when deciding how your logo will look.
Put it on letterheads and envelopes
Most companies print paper correspondence in batches so that all items may come from the same source (like a printer).
Envelopes and letterheads are often forgotten, but this is a great chance to include your logo.
This ensures that mail recipients recognize your company. Putting your logo on correspondence also makes it easy for customers to find your contact info, which generates leads!
Use it for packaging
Potential customers often see the exterior of your package before anything inside gets opened. For example, a book cover might be placed face down on someone's table before he picks up his Kindle.
Consider using your logo as part of a package's branding strategy. For example, you could put your company name at the top of every box and the rest of the pertinent details.
Use it for advertising
Billboards, bus benches, and TV ads bring your products to life.
If you're selling bottled water, advertise on young adult TV shows so viewers know what they're getting.
Car radio ads for beauty products may reach commuters.
If you sell computers, professional magazines should reach tech professionals. Targeting your audience is key.
Use it for retail displays
Your store window is one of the first places prospective customers see your company. It's also a great way to promote sales and generate interest in your brand.
Place your logo on display near the entrance to create awareness about your goods and services. Or, use it on postcards or flyers to direct people to your storefront.
Retailers can even use their window displays to market special events like seasonal discounts or holiday specials.
Final words
If your business is new, you make a logo to help your customers remember you. Thanks to the internet, it has never been easier to do so.
There are dozens of companies—many of which will even design a logo for you in a matter or hours—that can help you do that.
Finding the right site and hundreds or even thousands of options takes a little effort.
Remember, a free logo maker is a great tool to help you create a professional logo for your business. With hundreds of templates, fonts, and colors to choose from, it’s easy to create an eye-catching logo that will make your business stand out from the crowd.
