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web2.0 recruitment2.0 training2.0 sales2.0


Has the world gone2.0 mad? Those of us old enough to remember the dotcom bubble and subsequent crash will be feeling less than overwhelmed with “the internet changes everything” attitude that the 2.0 branding seems to echo. My take on it is this. Web1.0 is stuff that can also exist outside the internet; ie email is quite like normal post except not delivered by a guy on a bike. Buying your shopping on is a lot like buying it in the shop, except a guy in a van brings it round. Web2.0 is stuff that just wouldn’t be possible outwith internet land: ie how would linkedin or twitter work without t’interweb? “I’ve been following your postcards and want to connect with you” “Help, a stalker, call the police!” Right, I’m a sales trainer who specialises in recruitment so what I suggest is that the 2.0 moniker can just as easily apply to the things I do. It’s about using web2.0 stuff to move the world of recruitment, sales and training on, a lot. Now, I’m not pretending that I invented twitter (that was Stephen Fry) or have a gazillion connections on linkedin (82 as of today). No, what this and later posts will do is show one man’s journey into web2.0 or how sales2.0 saved my life or even training2.0 we’re on a mission from (insert appropriate deity). Here endeth todays lesson2.0

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