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Joash Kebaso

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What is the future of network marketing like?


Network marketingalso referred to as multi-level marketing, is a marketing technique in which the sales force is compensated not only for the sales they make but also for adding extra sales persons to the community. This forms a chain of vendors who promote merchandise of an organization, in the process recruiting more sales agents who help popularize the products and brands.

Concerning its futureyou can only speculate. It is now a fading trenddue to the fact that brands are opting to train people on their products which in turn raise the brand awareness. Its boom can be fed through the same knowledgeable populous youths who can look to it as a part time source of income.

Its future is not easy to predict. A single organization has historically not been able to work with network marketing throughout. It has to undertake different methods of marketing once saturation is reached. As a result, if one is looking at the future of the technique in a single organization, then empirical facts proof otherwise.

Many fraudulent firms have used this technique internationallythus raising serious doubts about the technique's legality. Despite the fact that legal analysis could suggest it is ok given it is used to market an underlying service or productit may turn out to be very hard to verify with certainty what a firm is really sellingTherefore mistrust will always be associated with businesses adopting network marketing.

Such marketing is adopted by firms who're looking to obtain sales agents or distribution communitynormally just before or after a product is launched. It can also serve as a way to push income. In quite simple termsit is presenting a formal structure and compensation to word-of-mouth advertising.

like EVERY marketing strategy, a good product or service is crucial to an organization’s success. Without this basic requirement, long term sustained success cannot be achieved.

People make money as long as new people keep joining, that’s why this method is likely to blossom in the near future.


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