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Julie Cooper

Spring Development

Programme Director

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What the first thing that comes to mind when I mention webinars?


I've heard lots of opinions on webinars from freelancers. I'd really like to know what the general perception of webinars is among those employed.

What I've heard so far largely falls into two camps - there are slick shiny webinars that are a thinly disguised hard sell (how to charge zillions for coaching without even waking up!) and those that are information overload - facts rammed in so that a box can be ticked. 

I'm trying to find out if this is typical, or if a different demographic will give me a different answer....

5 Responses

  1. 2 things

    2 things I've noticed…

    1) People who are rubbish at training are also rubbish at webinars. 

    2) Even the very latest technology (I know because we use it) is quite unreliable and it doesn't take much to turn off a remote audience.

  2. webinars

    Hi Julie – we promote webinars for clients here on TZ, some of which we also host and moderate, and we find they're a very good way of providing valuable info for the community. You need three things for a decent webinar:
    – non-salesy, useful content
    – an engaged audience
    – stable technology for delivery
    If you are missing one of these three things you might run into problems.
    Agreed though – there are quite a few out there that are thinly disguised sales pitches.
  3. Thanks Steve and John

    ..for your comments. I asked the question because of a couple of disdainful responses (think screwed up noses!) I had when I mentioned I intend to use webinars more in the future. I wondered how widespread this low opinion was, as perception will have an impact when I start promoting them.

     I think I might just avoid using the word and come up with something else instead!


  4. Useful, Practical and Valuable

    We use them to disseminate smart, small chunks of learning both internally and externally and customers find them a useful way of getting info in a concentrated format which is not that intrusive. I recently did one for UNESCO and their World Food Programme, 90 people equipped with ideas and practical tasks and activities in under an hour all around the world, encompassing South America, Europe and the Middles East. The feedback was brilliant.

Author Profile Picture
Julie Cooper

Programme Director

Read more from Julie Cooper

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