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Who Moved My Cheese?


Does anyone know the copyright implications of conducting a training programme on Who Moved My Cheese?

I have seen the training video and am considering purchasing to form the focus of a public training course.

Is any form of licence required for the video or a course featuring the main story?

Kind regards

Carl Duncker
Carl Duncker

6 Responses

  1. Re: Who Moved My Cheese?
    Hi Carl! Our company has worked quite a bit with Ken Blanchard (co-author of Who Moved My Cheese?). You can contact his company directly for information on using the content for training purposes:

    You might also be able to get some information from Toni Dickson (At the UK’s Blanchard House):
    [email protected]

    Hope that helps!

    Sean Higby
    Head of Development
    Learning Pipe – Online Learning Made Easy

  2. Copyright
    Copyright is easiest when you want to merely copy materials. To use someone else’s trade mark, to show videos, or to borrow from their intellectual property is another matter, particularly across international borders.
    The best advice – which has already been given – is to go to the author. However, they may be reluctant for all sorts of reasons. If you do want to know your rights, more guidance is avaialable from:


  3. License to do what

    When you buy a video, or any other ‘playable’ material, there is a license with it detailing what you can do with it. Possible scenario with the ‘Cheese’ video depending on where it is purchased and how much it costs is that it can be used in the training environment, or broadcast to the public. Classic example was “The Office” series 1 I think, bought from local outlet for £9.99. A trainer used it in a training session and got a right rollocking from the BBC. It was purchased for private domestic purposes only. The BBC then released the video, for with a license for training/commercial purposes, at I think £399+VAT.

    Hope that helps with the principle, speak to KB for the specifics.


  4. Use the source, Luke!

    If you have not yet checked here, a visit to the source…

    …reveals that you can attend a train-the-trainer course certifying you to deliver ‘The Cheese Experience,’ based on the best seller by Dr. Samuel Johnson, within your organization.

    Since ‘The Cheese Experience’ public courses are offered by the ‘Cheese’ organization, I’d opine that, unless you can join their network of ‘great change consultants,’ you will probably not be authorised to market a public programme based *solely* on ‘Cheese’.

    Using a licensed version of the training video or other ‘Cheese’ materials within a generic public course dealing with change may be another matter. As suggested earlier in this thread, the video package will include terms and conditions of use. Most of the videos in my library include a licence for public and internal training settings which is reflected in the cost. If any doubt remains, contact the ‘Cheese’ vendor for clarification.

    Before making any purchasing decisions, I’d suggest that you hire ‘Cheese’ and pilot its use with groups representing your target market. My experience with ‘Cheese’ suggests that it’s a bit…cheesy…for some.

    Hope this is useful.


    Scott G. Welch
    CAVU Performance


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