I am looking for information of why customers leave their suppliers.
Currently I have some information however I am looking to see if there is any new information on this.
Natually I am only looking for generic reasons rather than specific industry sectors.
Thank you in advance for any information anyone can provide.
Neil
Neil Wilkins
Currently I have some information however I am looking to see if there is any new information on this.
Natually I am only looking for generic reasons rather than specific industry sectors.
Thank you in advance for any information anyone can provide.
Neil
Neil Wilkins
2 Responses
Buying Motives
If you look at this from a customers viewpoint you may get some clues – why for example would you / would you not buy your next car from the same place you got the last one.
People usually change because they either don’t like the product, have had a bad experience with their current supplier and don’t want to seetheir money (individual or corporate are usually still seen as “their” money) or quite often they don’t like the person / people at the current supplier.
I find this “buying motives” a brilliant thought provoker on our sales method courses.
Best regards
Nick Santon
Commercial Training Manager, Iveco Ltd
Why customers quit
This was a notice found in the staffroom of a motorway service area. The original source is unknown.
WHY CUSTOMERS QUIT
1% die
3% move away
5% develop other friendships
9% find the service or product cheaper elsewhere
14% are dissatisfied with the product
68% are dissatisfied with the attitude of indifference shown towards them by an employee