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Seb Anthony

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why training?


This has probably come up before, but I thought it would make a good area of discussion.

Why should companies hire in trainers?

What benefits would a training day on something like team building be to a company?

how do you persuade a company that you are the right person to run the course?

Robert Francis

2 Responses

  1. What’s the question…?
    Interesting question Robert.

    Is this question a result of you hitting this “wall of resistance” yourself? In which case the question could be:

    “Why aren’t companies buying from me?”

    Or, is the question a result of lack of commitment from the company you are in. In which case the question could be:

    “How do I make the solution more compelling and aligned to the need?”

    Either way, the questions that you pose are asked as a result of the trainer not trully identifying what the need really is and therefore aligning that need to the outcomes available.

    If you are getting these questions asked, perhaps ask for some feedback along the lines of

    “What is it that XYZ is not doing for you?”
    “What would make you want XYZ right now?”
    “Out of 10, how does this (and me) fit the outcomes you are looking for?” (And if it’s less than 10, “What would help us get to 10?”

    Hope this helps Robert!

  2. careful
    Hello again.
    Neither question applies directly yet, but I was thinking ahead, just in case.
    Some good thoughts, though.
    I am going in to a company tomorrow who seem to want training and are happy for me to be the one doing it, but I want to be fully prepared for every outcome.
    Am I just being too careful?


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