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Dave Evans


Managing Director

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Word of mouth – is it the most successful marketing tool?


At the end of January I had the opportunity to test the theory.   Faced with a 30 minute seminar slot at to fill at Learning Technologies I reflected on what new customers really want to hear.

What do customers want to know?

Without exception most training companies or learning and development departments considering a course management administration system have identified a need to improve efficiencies.  This may not be labelled as ‘reducing costs’, it may be described in terms of ‘a better utilisation of resources’.  After all, does anyone want to pay trained staff to undertake laborious manual processes that could be reduced to the click of a button?

With this in mind we themed the seminar ‘Drive down costs and improve your ROI – LMS customers tell you how’.

Delivering a powerful message

The power of the message is determined by three factors:-

·         The strength of delivery

·         The quality and relevance of the content

·         The credibility of the speaker

So, when choosing clients to share their experiences it was important to explore their business model, market sector and overall business objectives to make sure that their case study would appeal to the Learning Technologies audience.  In addition it was important that each client focused on different elements of the system, giving them the opportunity to explore specific functionality of the course booking system and describe in detail the benefits to their business. 

The experience

Held on day two of the exhibition, Andrew Flook, Head of Sales at accessplanit was joined by Jo White from the University of the Arts London and Steve Wilson from Delta KN  to deliver case studies with Q&A.

Jo shared her experience of working in partnership with the team at accessplanit and demonstrated on-line booking, shopping cart experience and e-commerce integration – the system features which have helped the University to dramatically reduce administration costs and increase course revenue.  

Steve concentrated on the system styling with particular focus on customised user portals and adaptable localisation.  Delta currently deliver eLearning in Chinese, Japanese, Korean, Brazilian, Portuguese, Russian and Spanish and successfully utilise accessplan LMS to support language customisation with the ability to personalise phrases and bespoke terminology for individual clients.

The seminar was extremely well attended and voted the 3rd most appealing subject by exhibition attendees.  For anyone who missed the live event and would like to hear more, take the opportunity to view it on-line.

Alternatively download the pdf case studies:-

·         Automating course administration leads to improved marketing and communication at the Arts

·         Delta Kn harness the accessplanit solution to deliver learning theory, scientific expertise and creativity worldwide

If you would like to hear more about accessplanit solutions contact us on 0845 543 0229 or

One Response

  1. I’ve attended a conference

    I've attended a conference about advertising, and one of the workshops actually discussed about word of mouth, for us, it is actually a form of social media. All along, word of mouth has been in existence – when people gossip, when people talk about you. Nowadays, it has taken a different form and it is now more tangible and traceable – via social media.

    Most of our customers are thru word of mouth, those who have seen our work at various exhibitions, where our clients are participating. One of my friends, who also works at a web design company mentioned that they gained more customers thru the websites they have designed. Once they deliver a high quality of work, chances are, in a week or two, there will be about 20 queries of their work, and out of that, 3 will become their clients.

Author Profile Picture
Dave Evans

Managing Director

Read more from Dave Evans

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