Does anybody know of a good book or video on how to write copy for company material/newletters/product brochure?
viv davies
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Does anybody know of a good book or video on how to write copy for company material/newletters/product brochure?
viv davies
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2 Responses
Copywriting
Try “Copywriting” by Moi Ali (1997). Part of the CIM Practitioner Series its published by Butterworth Heinemann.
I found it a useful start when I began writing for and then editing a t&d newsletter for staff & clients.
It cost me about £15
Michael
Michael Holland
LicFITOL
Book on writing copy
Linda Fairborother’s Your Message and the Media might be helpful (Nicholas Brealey publications).
Linda and her book have been very helpful in my own work training writing skills for PR-press-corporate communication.
Alan Barker