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Garry Platt

EEF

Senior Consultant

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Your brain on pseudoscience: the rise of popular neurobollocks

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http://www.newstatesman.com/culture/books/2012/09/your-brain-pseudoscience

2 Responses

  1. a fascinating article…..

    …just a pity that the author sits so heavily on the fence and doesn’t really tell us his opinion!

     

    If you ask why so many people seem so keen to seek this form of "evidence" I’d suggest that it comes back to the same area as proving ROI. Rather than something soft and intuitive (such as a feeling or a hunch), something physical (like an MRI Scan of what is going on in someone’s brain) appears to be tangible, bottom-line evidence.  Perhaps it wil all be easier when we can all buy a pair of MRI reader spectacles and can see what is actually going on inside other people’s minds all the time.

    eeeeeuuuuuuuuuhhhhh!

    Rus

  2. Intuitive

    I read an explanation of intuition recently as ‘having the experience to recognise patterns’.

    I like the idea of ‘feeling’ this is working comes from  this form of intuition.  I don’t, unfortunately, have any peer reviewed scientific papers on intution so I respectfully submit this post to the pseudoscience group.

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Garry Platt

Senior Consultant

Read more from Garry Platt
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