Author Profile Picture

Bryan Edwards

ABC Training Solutions - off shelf training materials

Read more from Bryan Edwards

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1705321608055-0’); });

20 Reasons Why people should join us – a recruitment interviewer’s toolkit


Starting my human resources career in a supermarket, a wily manage, George, said to me: "Remember, Bryan, if they're any good be a salesman". He was referring to interviewing candidates for jobs in the store. The supermarket was based in a rough area of London where a couple of C.S.E. s was applauded. High labour turnover mean't extreme pressure from line managers to fill vacancies. Getting the right applicants through the door was a challenge, so if someone half decent comes along, hang onto them.

George's point was as valid then as it is today, particularly in skill shortage roles and areas. If the candidate is good, other companies will think so too. Job and company need to be sold as best as possible.

In a computer manufacture/sales company, a group of managers met to discuss how the company could 'sell' to the superior candidate. They devised the F.A.B.'s - the Features, Actions and Benefits of the company.

Download the document, '20 Reasons Why People should Join Us', from our free trainer resources section at

Visit our website blog for more e-learning tips to circulate to colleagues and friends. Bryan Edwards is Managing Director of ABC Training Solutions Ltd ( which delivers training and markets a range of fully-designed, ready to deliver workshops, self study packs and other training exercises for the busy trainer. He can be contacted on 07747 602215 or

Author Profile Picture
Bryan Edwards - off shelf training materials

Read more from Bryan Edwards

Get the latest from TrainingZone.

Elevate your L&D expertise by subscribing to TrainingZone’s newsletter! Get curated insights, premium reports, and event updates from industry leaders.


Thank you!