Is your company blog usually reserved for special announcements from the CEO? Or do you outsource blogging completely?
While both of these approaches are common, learning to include the entire team in your company blog is an excellent way to improve your content and show staff that you value their opinions.
Staff who feel valued are more motivated, more likely to recommend their workplace to others, and less likely to leave for another job, so it makes sense to show your appreciation by including them in the company blog.
If you don’t have a blog yet, it’s easy to set one up using WordPress, a platform which is user-friendly and allows multiple team members to log in and publish content. WordPress plans don’t cost a fortune, and it’s possible to start small and upgrade as your traffic increases.
Keep reading for tips on including the whole team in your blog.
Invite case studies from different departments
Including case studies on your blog is a smart move for a few reasons. They’re usually very niche-specific, which means you’ll attract customers from the correct industry. They enable readers to solve a problem, which helps establish you as an authority, and they help demonstrate your process.
Asking members of your team to share case studies on problems they’ve recently solved is an excellent way to showcase their skills, show that you appreciate their hard work, and help establish individual team members as experts in specific areas.
Ask for guest posts on specific areas of expertise
While not every team member will have a neat case study readily at hand, that doesn’t mean that they don’t have tons of useful insight to share.
Try asking your staff about the questions they’re asked most often, the parts of their job that other people often struggle to understand, or the most important things they’ve learned over the course of their career. Use their answers as starting points for useful, industry-specific blog posts.
For example, if you run a soft drinks company, you might ask a marketing manager to write a post titled, ‘5 Mistakes to Avoid When Marketing Non-Alcoholic Drinks’, or ‘10 Things Nobody Tells You About Beverage Marketing.’
This strategy can result in some really unique, valuable posts that don’t just recycle what’s already been said on a topic.
Let interns blog about their experience working for you
Do you offer internships, apprenticeships, or work experience? Letting your interns blog about their experience is a great way to attract new applicants, and helps position your company as a leader in nurturing new talent.
You could ask interns to write a ‘day in the life’ post, describing a typical day working for you, a summary of what they’ve learned while with your company, or an FAQ addressing common questions and worries from new applicants.
Your blog doesn’t have to be reserved for the highest-ranking team members — every member of your organization will have something valuable to contribute.
Why should you let your employees blog?
Too many businesses exclude their employees from their company blog. Show that you value your staff by letting them contribute with case studies, expert tips, and experience posts.
It’s a simple strategy, but it has the power to increase hits to your blog, position you as an industry expert, and increase staff engagement and loyalty.
