What is the most reliable source of E-learning statistics?
Have checked both IDC and Ovum resources and both differ vastly in their estimations of the UK market size and future growth. Would Ovum be considered more reliable given that they have a core team of UK experts?
Kind regards
Michael Kendall
Michael Kendall
3 Responses
eLearningZone
Michael,
I would ask our eLearningZone partners eLearnity, who may be able to give you a clearer response. Details of how they can be contacted are located at https://www.trainingzone.co.uk/elearningzone/ .
E-Learning Statistics
Michael,
SkillSoft International have recently published their 2nd Benchmarking Survey of the e-Learning Market in the UK. This survey was commissioned by SkillSoft and conducted by Taylor Nelson Sofres, and provides key findings not just in size and growth of the market,but also trends, subject areas,benefits and barriers accross all industry sectors. The first survey last year proved to be an extremely accurate reflection of the market status. Call Kay Baldwin-Evans on 01483-795200 for a copy.
Best regards
Debbie Rawlinson
Lies, damned lies & statistics
Michael,
There are all sorts of factors to take into account. The thing to remember is that nearly all reports are going to have a bias of some sort. The IDC report, being US-centric, makes assumptions based on the US market, and I don’t think Europe is anywhere near the same. Growth rates are slower, adoption of new technologies is slower, and the approach to work-based training is different. The October issue of “IT Training” magazine has an article which may give you some useful information.
The Ovum report has more of an IT bias – are you looking only at IT training?
Often reports from individual vendors will document statistics which help support their product sales pitch, and they may be based mainly on their existing customer base.
Also statistics published earlier in the year can be out by a big margin following the downturn after events in September.
So…in conclusion, the best way forward is to get hold of a wide variety of reports, keeping your eyes open in terms of bias, and then temper that information with your own knowledge of the general UK economy, training industry and business sector in which you operate.