Back in 2001 Mercer ran a big study looking at channels of communication, and listing their availability and their perceived value
It is now 11 years on and organisations now use podcasts, texts, twitter and social media. Does anyone know of a more up to date study?
Rus Slater
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One Response
ROI & Communication
The nearest paper I have Rus is at the end of this URL and the pages you particularly want are 13 and 22.
http://www.towerswatson.com/assets/pdf/5995/Towers-Watson-ROI-Survey.pdf