Hoping to run a programme on Innovation specifically Blue Ocean. The programme will be aimed for our clients as a training programme but also so that we can use it as an opportunity to get feedback on what our clients think we can do to improve. we want to sell it as a training course so that they attend and would like to use a "name" or a well-known institution that will entice our clients.
any suggestions?
thanks
vivienne robinson
3 Responses
Blue Ocean Innovation
Vivienne
If you are wedded to the Blue Ocean concept and want a ‘name’ then why not go to the horse’s mouth: the INSEAD Blue Ocean Strategy Institute.
As you are looking at innovation I feel honour bound to suggest that you think laterally yourself and, although the Blue Ocean approach is a good one, don’t limit your horizons too soon.
Graham
sorry but…
…this is going to sound horrendously negative..
is it not ironic that when we want to sell something that is all about “innovation” we feel that our clients will want a tried and tested, trusted name or institution to front it?
(PS Vivienne, I tried to find you offline to say this privately but I have failed)
Ask directly
Hi Vivienne
I agree with Graham. Go to the Institute’s web site and complete the form to request a trainer found at the link below:
http://www.blueoceanstrategy.com/network/networkT.php
David Weeks
http://www.m1creativity.co.uk