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Paul Sloane



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Managing Creative Talent – Training Exercise Needed


I am running some leadership development sessions for a marketing agency.  One of their problems is managing really creative people.  They have a high turnover of staff and often lose talented people to competitors, clients or other agencies.  Most of the executive team have good delivery or creative skills but not so good man management skills.  We will discuss the issues.  What training exercises or games could you suggest that would explore the issues and teach valuable lessons about managing creative people?  Your suggestions would be warmly welcomed. Thanks in advance.

2 Responses

  1. Paul
    You say that most of the executive are skilled creators so maybe ask them what hacks them off to the point that they’d quit a job/employer- that would give you a good starting point….what to avoid.
    Alternatively look at the reasons people generally quit:
    1. Lack of faith in the leadership team
    2= Feeling unappreciated/Feeling disengaged
    3. Lack of financial reward
    4. Redundancy
    5. No belief in the organisations product/service
    6= location/clash with colleagues/poor relationship with immediate line manager
    and get them to work on ways to minimise each one. (BTW Nos 1 and 2= account for 60% of people!)

    I hope that helps and isn’t too late!
    Rus Slater

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Paul Sloane


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