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Jon Kennard

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UK businesses lose out because of lack of cultural awareness

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Gary Muddyman, CEO of global translation company, Conversis, and Bill Rivers, Executive Director at the Joint National Committee for Languages talk about how British businesses could be losing business to overseas competitors because of a lack of foreign language skills and cultural awareness amongst their staff.

According to new research by Conversis, a quarter say a lack of language skills among their newest employees has resulted in a loss of business opportunities, while two in five said a lack of cultural understanding among their newest employees has resulted in lost business opportunities.

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Author Profile Picture
Jon Kennard

Freelance writer

Read more from Jon Kennard
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